Reuben Sher was a South African immunologist, medical researcher, and public health advocate whose early warnings and proactive measures helped shape the country’s response to the HIV/AIDS epidemic. At a time when the disease was largely misunderstood and ignored Sher tirelessly worked to bring awareness establish treatment facilities, and advocate for medical interventions. His contributions remain a significant part of South Africa’s public health history.
Bio/wiki Table
Category | Details |
Full Name | Reuben Sher |
Date of Birth | June 16, 1929 |
Place of Birth | Johannesburg, South Africa |
Nationality | South African |
Field of Work | Immunology, Public Health, HIV/AIDS Research |
Notable Title | “Grandfather of AIDS Awareness” in South Africa |
Known For | Early warnings about HIV/AIDS, establishing South Africa’s first HIV clinic, public health advocacy |
Major Contribution | Founded South Africa’s first HIV/AIDS clinic in 1986 |
Key Observations | First to notice HIV/AIDS among South African Airways flight attendants in 1982 |
Challenges Faced | Government denial, apartheid-era neglect, HIV/AIDS stigma, criticism from officials |
Public Health Impact | Advocated for HIV awareness, prevention, and treatment in South Africa |
Criticism of Government | Strongly opposed Thabo Mbeki’s AIDS denialism and lack of treatment policies |
Family | Married to Jean Esmé Sher, father of three children and a stepchild |
Date of Death | September 10, 2007 |
Age at Death | 78 years old |
Legacy | Paved the way for South Africa’s large-scale HIV/AIDS treatment programs |
Recognition | Remembered as a pioneer in HIV/AIDS awareness and treatment in South Africa |
Early Life and Education
Reuben Sher was born on June 16, 1929, in Johannesburg, South Africa, into a Jewish family. His family had been deeply affected by the rise of Nazism and persecution in Eastern Europe. These historical events instilled in him a strong sense of social justice, compassion, and a desire to help those in need.
From a young age, Sher exhibited a passion for medicine and public health. He pursued his medical studies in South Africa, focusing on immunology—a field that would later prove crucial to his contributions to HIV/AIDS research.
His early experiences in medical school and research exposed him to the global challenges of infectious diseases, including tuberculosis, hepatitis, and emerging viral threats. By the time he completed his studies, he had already begun establishing himself as a dedicated medical professional with a keen interest in epidemiology and disease prevention.
Early Warnings About HIV/AIDS

Observations Among Airline Crews
In the early 1980s, the world was just beginning to understand the mystery illness that would later be identified as HIV/AIDS. The disease was primarily reported in the United States particularly among gay men, intravenous drug users and haemophiliacs. However, Reuben Sher was among the first medical professionals in South Africa to recognize its potential impact on a much larger scale.
In 1982, Sher made a critical observation. While working with South African Airways, he noticed unusual patterns of illness among airline flight attendants, many of whom had travelled frequently to North America. Some of these individuals exhibited symptoms that resembled the early stages of HIV/AIDS. This led Sher to suspect that South Africa was on the brink of an HIV epidemic—a warning that was largely ignored at the time.
Public Warnings and Government Skepticism
Despite his findings, Sher faced significant resistance from both the medical community and the South African government. Many dismissed HIV/AIDS as a foreign problem that would not affect the country. Others viewed it as a disease that would only impact marginalized groups.
Sher, however, strongly disagreed. He publicly warned that South Africa was facing a “biological holocaust” if swift action was not taken. He urged the government to implement early education, testing, and treatment programs.
Establishing South Africa’s First HIV Clinic
A Groundbreaking Initiative
In 1986, amidst ongoing denial and inaction from health officials, Sher took matters into his own hands by establishing South Africa’s first dedicated HIV/AIDS clinic. This was a groundbreaking initiative at a time when very few resources were available for HIV-positive individuals.
At his clinic, Sher and his team provided:
- Testing and diagnosis for individuals at risk of HIV infection
- Medical care and treatment for HIV-positive patients
- Counseling and psychological support for those affected by the disease
- Education programs to inform the public about HIV prevention and transmission
His clinic was one of the first places where South Africans could receive accurate information and compassionate care regarding HIV/AIDS.
A Sanctuary for HIV/AIDS Patients
During the 1980s and early 1990s, HIV-positive individuals in South Africa faced extreme stigma and discrimination. Many were shunned by their families denied medical care and fired from their jobs. Sher’s clinic became a sanctuary for these individuals, offering them dignity, respect, and a fighting chance against the disease.
Challenges and Opposition
Apartheid-Era Denial of HIV/AIDS
During the apartheid era, South Africa’s government was more focused on racial segregation policies than public health crises. HIV/AIDS was not considered a priority and officials deliberately ignored Sher’s warnings. There was a widespread belief that the disease primarily affected gay men and sex workers, leading to a lack of funding for HIV research and treatment.
Sher’s activism made him a controversial figure. Some government officials and conservative medical professionals accused him of exaggerating the threat or spreading unnecessary fear. Despite these challenges he refused to be silenced.
Mbeki’s AIDS Denialism
In the late 1990s and early 2000s, after apartheid had ended, South Africa’s new government under President Thabo Mbeki adopted a dangerous stance on HIV/AIDS. Mbeki and his administration questioned the link between HIV and AIDS, promoting alternative theories that led to delays in life-saving treatments.
Sher strongly opposed Mbeki’s stance and became a vocal critic of government policies that delayed access to antiretroviral drugs (ARVs). His insistence on scientific evidence and medical interventions contributed to growing public pressure on the government to take HIV/AIDS seriously.
Legacy and Impact

Changing the Narrative on HIV/AIDS
Reuben Sher’s relentless efforts helped shift public perceptions of HIV/AIDS in South Africa. Over time, more medical professionals and activists joined the fight, leading to improved awareness, better treatment access, and a stigma reduction.
Influencing Future HIV/AIDS Policies
Though he faced opposition during his lifetime, Sher’s advocacy played a role in South Africa’s eventual adoption of widespread HIV/AIDS treatment programs. By the mid-2000s, South Africa had one of the largest antiretroviral treatment programs in the world, saving millions of lives.
A Hero Remembered
Despite passing away on September 10, 2007, at the age of 78, Sher is remembered as a pioneer in South African public health. His work remains an inspiration to doctors, researchers, and activists fighting for better healthcare policies and social justice.
Personal Life
Reuben Sher was married to Jean Esmé Sher and had three children and a stepchild. Despite the challenges he faced in his professional life. He was known for his warm personality, dedication to family, and unwavering belief in justice and equality.
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FAQ’S
1. Who was Reuben Sher?
Reuben Sher was a South African immunologist and public health advocate known for his early warnings about HIV/AIDS and for establishing South Africa’s first HIV clinic in 1986. He played a key role in bringing awareness to the HIV/AIDS crisis despite government denial and stigma.
2. Why is Reuben Sher called the “Grandfather of AIDS Awareness” in South Africa?
Sher earned this title because he was one of the first medical professionals in South Africa to recognize and warn about the HIV/AIDS epidemic. He spent decades advocating for early detection, treatment, and public education on the disease.
3. When and where was Reuben Sher born?
He was born on June 16, 1929, in Johannesburg, South Africa.
4. What were Reuben Sher’s early warnings about HIV/AIDS?
In 1982, Sher observed unusual illness patterns among South African Airways flight attendants who frequently travelled abroad. He suspected HIV/AIDS was spreading in South Africa and warned of an impending health crisis, but his warnings were ignored by the government at the time.
5. How did Reuben Sher contribute to the fight against HIV/AIDS?
- He established South Africa’s first HIV/AIDS clinic in 1986.
- He advocated for early HIV testing and treatment despite opposition.
- He educated the public and medical professionals about the risks of HIV/AIDS.
- He challenged government inaction and denial of the epidemic.
Conclusion
Reuben Sher’s life and career serve as a testament to the power of science, advocacy, and compassion. His early warnings about HIV/AIDS were ignored, but he refused to back down, ultimately paving the way for better treatment and awareness in South Africa.
Though he did not live to see the full impact of his work, his contributions laid the foundation for future progress in HIV/AIDS treatment and prevention. Today, he is recognized as a hero in medical history, proving that one determined individual can change the course of public health for the better.